HOW TO CREATE A TAGLINE FOR YOUR BUSINESS | TAGLINE FOR BUSINESS. Taglines and slogans should be memorable. You know it’s Nike when you hear the tag line, “Just do it.” Branding your business means crafting the perfect Tagline or Slogan. Need tagline ideas for your business tagline? In this video you’ll learn all about tag lines and how to create a tagline that will resonate. By the end of this tutorial you’ll know How to Create 100+ Taglines in Less than a Minute!
How To Write A Tagline in 1, 2, 3, easy steps…
- Write an Elevator Pitch
- Trim it down to a Social Bio
- Slim it even more to Write a Tagline
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Video Transcript:
You need to be able to tell people what you do in one sentence or less, and that’s what I’m gonna teach you how to do. If you haven’t met me, my name is blogging Brandi and you are watching brand like a boss where I teach you how to get people to blab about your brand and writing a tagline for your business is just the first part. You’re going to need things like your font and your colors, but you’re going to want these things and you need them all in one place. Now to do that, it’s called a branding guide, branding kit and a lot of businesses have them. I’m going to show you how to create one at the end of this video.
>> DOWNLOAD MY BOSS BRANDING GUIDE
Goal of a Tagline
The goal of the tagline is to clarify your message and a really well written tagline is never even going to mention the businesses name.
It’s just going to tell what the business does what type of products and services they offer and give people a really good indication in this one sentence.
Tagline Examples
Let’s think of some examples of this.
Just do it. You’ll see that used a lot with Nike.
Budweiser is the king of beer. That’s kind of weird.
Or maybe you’ve seen capital one’s what’s in your wallet.
These are all taglines and it tells you what people do or what their business does, what product service that they offer.
So you know, if you said the king of Beers, it’s like, well obviously they sell beer, they have something to do with beer.
What’s in your wallet by capital one that makes you think, what has to do something with money, credit cards, finances.
Disney is the happiest place on earth. They don’t even have to say Disney. You’re just like, oh my God, it’s gotta be Disney world. Where else would it be?
But hopefully that gives you some ideas.
How To Write A Tagline
So what’s the process for writing a tagline you’re going to want to break this down to a couple of steps.
Step 1 – Long Bio / Elevator Pitch
And the easiest way that I’ve found to kind of think about this is at first you’re going to start by writing a bio or a profile for your business. And this is going to be several sentences. You just dump out everything you think about.
Like if I had to explain my business, my elevator pitch, how would I explain my business to somebody if I was going from the elevator on the top floor to the bottom and I only have what, 30 seconds to a minute for them to read quickly and get what my businesses does, how would I explain it to them?
I want you to pause this video and put down an answer for that right now.
Step 2 – Short Bio
In step two, you’re creating what would be like your social media bio. So you want to take that long bio that you’ve made and You’re still going to keep it but trim it down and it turned that into your short bio or your social bio as I like to call it. And, you can use this one on social media or at the end of say a blog post or article to just give a real quick description of what you or your business does. So take a few minutes to go through the bio that you’ve already done or created and break it down and trim it out and say, okay, what can I take out of here and get really, really specific about what I do with less sentences.
So pause the video right now and trim down what you’ve already created in your long bio. Now we’re going to make that your short bio to use for social media.
Step 3 – Tagline
In the third step, you’re going to trim that down into what is called your tagline. Now that you went from your long elevator pitch to your short social bio that you just met them on social, So then they want to visit your website and see what you really, really do, right? So you’re just kind of like backing into this. So you had your long bio. Now, you have a short bio and now you’re just want one quick sentence to tell people what your business does or what products and services you offer, essentially like what you’re about if they land on you.
Review
So now you know how to write your tagline. You know how to take your long bio from your website that you’ve created your elevator pitch and it turned that into a short bio that you can use for social media. And now you have a tagline for your business.
So you have three things that you got out of this video. Writing your tagline is just one part of building your brand. You still need to come up with a name for your business and choosing the right colors and find the right font. There’s so many things that go into to building your business and once you do this, you need to keep this all in one place.
So a lot of these major brands have what’s called a branding kit or branding guide for their business, and they put this together and keep it for designers and people to come and help them with their business. Don’t you worry, I’ve got you covered. I’ve created this for you. All you have to do is follow the steps. So I’ll put that into an amazing guide that you can get in the description below this video.
>> DOWNLOAD MY BOSS BRANDING GUIDE
I’m blogging Brandi, and this is Blaboss where I teach you how to brand it like a boss and build your business from scratch. That’s what we do. We build businesses, we brand them, and then we promote them. So if you want to brand your business like a boss, then you’re going to want to subscribe to this channel and hit that little bell icon. So you’re notified each and every time that I publish a new video, and thanks for watching, I’ll see you in the next video.
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More ABOUT ME 🙋
Hey I’m Blogging Brandi! I created BLABoss (BRAND LIKE A BOSS) #BLABoss to help people build and brand their business (e.g. websites, social media, SEO, video marketing and more…) Need help coming up with a name, designing a logo, or writing the perfect tagline. I’ll help you go from set up to social in no time!
I made you a video to help explain 🎥 https://youtu.be/j6Z5ErVob0g
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