If you want people to find your content online, then you will want to position it in a way to be found. By optimizing your content with keywords throughout the right people will start to hear what you have to say. This is also referred to as SEO (Search Engine Optimization).


The largest search engine in the world is a great place to start. Google’s Keyword Planner Tool will help you find related keywords and how they perform in search results.

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The second largest search engine is YouTube (which is owned by Google) and they make special tools to help with finding keywords for video seo like TUBEBUDDY

Need an example…

Look at Linda Raynier’s YouTube Channel

You’ll quickly see all her content is very niche and consistent. The smaller the niche the better. ALL of her content is centered around the same topic: Resumes, Careers, Finding Jobs, Applying for Jobs, Quitting, etc…