INSTAGRAM is my Jam and can be a power platform for your Brand if you use it right. The desktop website is great for setting up your profile, but not for managing communications and posting. The desktop application is very limited as to what you can see and do.
Instagram Apps (for Creating Post & Stories)
Since Instagram is mostly used on mobile I’d suggest getting use to using a few Instagram apps. Some of my favorites are for creating videos, cutting them into stories, and posting fun Giant square post to cover my profile and add a little flare from time to time.
SCHEDULE & MANAGE
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Sharing Content on Instagram
The BEST Type of Content to Share is BRANDED. This uses the same Colors, Filters, Fonts. Your Profile overall should use a max of 3 colors to help create a uniform look an feel. People tend to follow and interact with content that is visually appealing and uniform.
Another great idea is creating content to EDUCATE or INSPIRE others.
Examples of Content:
- Protect your brand
- Product tutorials
- Product in use
- Highly curated content (Others)
Instagram is one of the fastest growing social media platforms. People check their Instagram more than they do their email or any other platform. I'd suggest posting once a day at minimum and up to three times a day if you feel inspired! Five days a week (Monday through Friday will get you the most attention).
- 1 - 3 x Per Day
- 5 Days per Week
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